Advertising | Strategy | Design & Video
I'm an interdisciplinary creative from The Netherlands. I've worked with many national and international clients on a wide array of assignments in both B2C and B2B markets. I enjoy simplifying communication for specific target audiences. Knowing what drives them and makes them tick. I believe this is the best way to achieve brand salience.
Background
After graduating from my studies Arts & Technology I started working as a videoproducer. I've shot many short films and developed myself as an editor and motion graphics designer. After a few years I noticed that the world of advertising gave me a wider range of tools beyond video to convey messages. I developed myself as a concept designer and strategist at a renowned creative agency.
My drive for travelling and new experiences led me to start 'conveying the message' elsewhere, by teaching University students about advertising, design and videography. Throughout my career I've been freelancing my crafts within my own company for a handful of returning clients. If I were to summarize, I enjoy getting a message across in the best way possible. Be it towards clients, target audiences, co-workers or students.
What I stand for
Think. Without understanding there is no creation.
Know. Before engagement you need to know who you're talking to.
Inspire. Be open to the ever changing world and its possibilities.
Collaborate. You're never in it by yourself, I believe in co-creation.
Create. Create, always with the recipient in mind.
Expertise
I'm an interdisciplinary designer with a broad range of experience in several fields. Some conceptual, some strategic and some practical.
Advertising
Creative strategy
Art direction
Video production
Motion graphics
Graphic design
Tutoring
Clients brands I worked for
Services
Advertising
With over 10 years of experience in advertising, working for many different clients, I know how to get your message across to your target audience. Be it through traditional media or out-of-the box ideas.
Creative strategy
Good ideas are great, but without a proper foundation and strategy they will never reach their full potential. I've helped multiple brands in their communication strategy, making sure their goals are met.
Art direction
Distinctiveness and consistency are key words in brand design and management. I've set up multiple brand identities and campaigns, solidifying brand codes and ensuring cohesion in all types of content.
Graphic design
I enjoy designing in a broad sense of the word. I'm not a designer with a specific style, as I feel each different target audience, marketing goal or brand requires a different approach. I do print, online or social graphic work for a variety of clients.
Video
My roots in the creative industry started in videography. I still love telling stories through moving images. When used correctly, video is an unbeatable tool for storytelling.
Motion graphics
Where graphic design starts to live. The rise of digital brand engagement allows for an extra dimension in design, motion. Be it in identity or sales communication, motion is a great tool to not only draw attention, but professionalizing your communication.